Direct Mailing Services
Direct Mailing Services
At A2D Digital Media we have over a decade of experience with direct mail marketing. Using our knowledge and experience in the area, we can consult with your business to get it started with its own direct mail campaign. We follow through with every step of the process from audience targeting to data collection and optimization. Our process is designed to not only get businesses started with direct mail marketing, but also to insure that their marketing campaigns are profitable and scalable.
The first step to direct marketing, just like any other marketing method, is to identify the business’s target audience. From there it’s a matter of researching the targeting audience to create an advertisement which connects with the audience and promotes the business at hand.
Depending on your direct mailing needs, we can either deliver mail to qualified address databases, or we can help your business build a relevant mailing list. Obviously the latter option will convert much better since the people receiving the mail will be looking forward to it. However, it is worth purchasing qualified address databases and giving them a try as well.
Buying databases and marketing your business’s services to them is easily scalable if the mail converts at a profit. Only mailing to a list that grows organically is much more limiting because the audience doesn’t grow as quickly.
In regards of design and art, we know the exact strategies that will make your direct mail marketing succeed. We can make your business stand out no matter what the occasion is. At A2D Digital Media we have an arsenal of direct mail designs that will catch the eyes of your audience. From 3D mail pieces to large postcards, we can grab the attention of your audience and convert them into leads.
The Benefits of Direct Mail Marketing Campaigns
Businesses can really benefit from direct mail marketing because of the high response rates they get from prospective clients. Consider for example that the first time an audience receives direct mail, one to three percent of them will convert. The second time the same audience receives the same direct mail advertisement, conversion rates jump anywhere from five percent to thirty five percent.
If a home improvement company mails 1,000 homes at a total of $250, or $.25 per home, and 1% of those home owners make a purchase, then the company will have earned 10 customers. If the average sale is $1000, then the company will have effectively generated $10,000 of gross income with only investing $250. The great thing though is that any company in any industry can benefit from direct mailing just as much.
The reason direct mailing continues to do so well is because local businesses reaching out to local addresses still stand out amongst the spam home owners get from national companies. Whether you’re looking at direct marketing through mailing or through door to door pamphlet drops, you can look forward to a high return on investment.
Picking a Mailing List Type
There are different ways to pick list types, but it should be obvious that the audience picked will play a large role in the effectiveness of any direct mailing campaign. With custom mailing lists you can pick potential customers based on certain criteria. This would be great for auto companies for example wanting to only mail people with two or more cars per household. With specialty lists, companies can identify their target audience by split testing various lists of people. There’s also the cloned list which allows businesses to find customers with similar interests to their existing highest value customers.
Getting Started with Direct Mailing
If your business is interested in learning more about direct mailing or starting a campaign, then give us a call at XYZ-XYZ-XYYX.