Optimizing marketing videos on YouTube is really important for businesses to insure that a large and relevant audience is reached. However, this audience will be limited to YouTube itself and the quality of viewers that YouTube aligns for your videos. Businesses are lucky since they don’t have to limit themselves to YouTube’s ecosystem for boosting their views and exposure.

By using Google+, Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram, and other social media services, businesses can promote their videos across various sites for virtually no cost. The cost of using these platforms is free of course, but with over 100 major social media sites in existence, it can take a lot of time to even publish and optimize video promotion campaigns.

A2D Digital Marketing’s Goal in Video SEO and Social Media

Our goal is to put businesses we work with at the top of the video chain so that the can benefit from the extra exposure and lead generation. We work with businesses and make sure that both video SEO and social media are integrated in the best way possible to maximize profits and lower marketing costs.

In addition to marketing our clients’ videos, we will also analyze their videos against their target audience to guarantee that their message is going to connect effectively. There’s just not point in spending hundreds or thousands of dollars on social media promotion of a video campaign that wasn’t properly aligned with its intended audience to begin with. There are thousands of styles of videos out there, and some catch your attention better than others. However, video attractiveness is not what moves your videos up in terms of video SEO and social media marketing. Flow, digestibility, and impact are much more important in video content marketing because it’s easier to promote a likeable video on social media versus a good looking video.

How We Boost Video SEO and use Social Media Promotion

The amount of times videos are referred to on social media actually impacts its SEO in terms of on-site search rankings, as well as other search engine rankings (think YouTube vs Google). Using social media to boost video SEO is not about spamming social networks, but about developing an organic social media campaign which will kick-start a viral campaign regarding the video content.

Social media supports video SEO growth by increasing the video’s exposure to the point where it will begin to be shared across communities and linked to from niche blogs. With higher video SEO, videos will continue to grow in exposure and be shared across social media. This system furthers the audience of the video as well as its SEO ranking.