Over 800 million views are generated by YouTube videos every month, and you cannot pass up on the opportunity of having your video content viewed by thousands of people in your local or national audience.

Having a video marketing strategy is great for getting your business to the front pages of YouTube search results, but to continue your online presence growth you will also need to optimize your channel. A few thousand video views here and there means nothing without a dedicated fan-base that will continue to advance your channel and its video ranking among other YouTubers.

Putting together the right YouTube content marketing campaign will insure that videos earn views and rank at the top of desired keywords, but maintaining one’s channel will insure that all videos will rank high in the long-run.

At A2D Digital Media, our team has experience in optimizing business YouTube channels so that they generate long-term success in regards to boosting exposure, optimizing lead generation, and lowering marketing costs.

Did You Know?

Many businesses may not know this, but a majority of consumers define themselves as visual learners. This means that video plays an important role for your business and its online marketing success. When potential customers or previous clients subscribe to an optimized channel, their YouTube homepage will begin to be propagated with that channel’s recent videos. Interestingly enough, a poll of 400 Americans conducted by Brafton shows that nearly half of them subscribe to at least one YouTube channel.

A bicycle shop for example could encourage their in-store customers to subscribe to their channel on YouTube. The next time that this suscribed customer is on YouTube, they’ll be more likely to see that bicycle company’s brand, products, and services.

Customers merely being exposed to a business through video interactions will form a stronger relationship with the business. This leads to higher chances of sharing the business in word-of-mouth referalls or contacting the business for future needs of their services or products.

At A2D Digital media, our team has the creativity necessary to get you noticed not only in your videos, but also in your optimized channel. Don’t just focus on getting your videos ranked for various keywords, when you could just as easily be optimizing your channel alongside your YouTube SEO campaign. This way your business’s channel will rank high and be visible in various parts of YouTube, but your videos themselves will also do very well individually.

How Are YouTube Channels Optimized?

Some of the optimizations that we manage regard visual aspects of channels, which are really important to potential customers and subscribers. Some of the other optimizations we manage take care of YouTube’s channel algorithms.

On the visual end of channel optimization, we will insure that your channel’s logo, social icons, background color, profile information, and keyword tags are all consistent with your website and effective at converting channel viewers.

With YouTube Channel optimization, we also work with businesses to create a tailor-fit video schedule that includes production, delivery, and promotion. As well as the different videos a channel can publish, ranging from how-to guides and product demonstrations to client testimonials.