YouTube used to be a simple website where people connected with other people through video, but just like Facebook, it’s become much more than that. Today YouTube connects not just people together but also businesses and consumers.

YouTube content marketing is full of opportunities for businesses to effectively market their brand, services, or products because YouTube video connections between businesses and consumers are just as influential as the videos made by regular YouTubers.

YouTube also has a large audience that is waiting to be tapped into by business marketing strategies. Whether your business is in need of reaching a local or national audience, YouTube is ready to help those audiences. It’s just a matter of if, or when, your business will start their YouTube content marketing campaign. The sooner a business begins their YouTube content marketing, the sooner they will begin their exponential online marketing growth as well as having an early advantage in the marketing area before it becomes over-saturated.

What is Content Marketing?

If you haven’t heard of content marketing, it’s basically a way of creating content that potential customers might be searching for. The second part of content marketing is implanting a business’s conversion goal or sales pitch into their helpful content that is available for all.

An art shop for example might create videos on how to paint flowers, and then share their store contact information during the outro of those videos. In an example like this, the art shop’s viewers benefit from learning how to paint flowers, and the art shop benefits from marketing their shop and products to a targeted audience.

Unlike traditional advertisements, where an advertisement about an art store would go largely unnoticed, YouTube is much more effective. With YouTube content marketing, businesses can reach a broad audience with relevant keyword interests to their videos.

A newspaper or TV advertisement about painting flowers and an accompanying store for getting the supplies wouldn’t convert very well because the general audience isn’t interested in such things. A video about painting flowers on the other hand is found solely by individuals that are interested in the topic, and are probably interested in buying art supplies as well.

The Content Marketing Institute shows us a few good things about YouTube Content Marketing , one of which is that online video marketing has increased eight fold in the past five years. The reason behind online video marketing’s growth is due to the fact that it has been because it is extremely profitable for businesses, as well as easily scalable.

Also, in the year 2016, mobile video traffic will increase by eighteen times as compared to 2011. There is certainly a lot of opportunity with YouTube Content Marketing and tapping into the growing demand for video content. It’s just up to businesses whether or not they want to make use of those opportunities. The growth rate of video content marketing, as well as competitors, is growing. If you’re not utilizing this marketing strategy as soon as possible, then you’re missing out on a great opportunity for low-cost and effective marketing.